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La Michoacana Monarca

Sergio Villavicencio opened this ice cream shop in August 2019, following the lead of his dad who had opened a similar shop in Huntington Park years ago.

The name is derived from the Mexican state of Michoacan, where paletas, frozen fruit-juice bars similar to Popsicles, were developed in the 1940s. Sergio serves ice creams and other frozen treats from recipes created by his grandfather.

 The shop floor is so big that some customers have told Sergio they thought the site offered dance lessons.

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